The Elecdyne Company Case Study Example | Topics and Well Written Essays - 2000 words

The Elecdyne Company - Case Study Example . In relation to these challenges, the company is aiming at coming up with new strategies in order not only to remain viable, but also to make profit (Ireland, Hoskisson & Hitt 2008). One of the strategies that the company considers to be viable is its expansion internationally through venturing in the EU countries. The countries of choice include Russia, USA, and France. In addressing this, the report will expound on the current and future environmental factors that will impact the affect Elecdyne through the aid of STEEP analytical framework. I chose STEEP analysis because of its simplicity in addition to being general and permitting one to analyse the diverse factors that impact an organization. Apart from STEEP, PEST and SWOT analysis will be used in analysing the selected countries extensively in order to determine the best option for expanding internationally. Griffin argues that competitiveness is the most crucial characteristic of a global market. This assertion is in relatio n to the globalization expansion. This claim aids a company to formulate ways of overcoming environmental challenges. The use of strategic tools as the ones will be expounded in this report will probably aid in achieving this objective. The global industry is estimated to be 5.4% (Nummela 2010) with continuous growth in the coming years. However, the influence of the recent recession has been very significant in electronic industries as well as other industries.